James River Press Installs First Xerox Color 800 Press in Virginia

Brooke Rhodes and Easley Johnson with the Xerox 800

Copy of Press release from Xerox.

James River Press is growing once again, and has made an investment to expand their services to the creative and marketing world by investing in Xerox Corporation’s new Color 800 Press.

James River Press is the first print service provider in the Virginia area to install the Xerox Color 800 press. By doing so James River Press can provide shorter runs and relevant variable data printing with the higher quality that customers expect.

“We firmly believe that once our customers see the type of work we are able to produce off the Xerox Color 800 Press, we will enter into a whole new market with endless possibilities,”  said Bob Rhodes, president,  James River Press. “This new technology will give us the ability to provide our standard offerings more effectively, but expand into more complex offerings like personalized direct mail, short-run specialty applications, and short-run packaging.”

After researching several digital presses, the company decided that the new Xerox Color 800 Press was clearly game-changing technology. The company expects to grow its business with ad agencies, education, and other service type industries.

One distinct advantage of the new press is a clear dry ink station. The ability to add a clear ink effect lets customers enhance the creativity and impact of the printed piece, such as:

 

  •    Highlight images for visual variety, making them “pop” off the page
  •    Draw attention to a headline or variable text
  •    Highlight photos, logos or variable images 
  •    Simulate pearlescent or metallic appearance   
  •    Apply digital watermarks to add artistic effects or enhance security

 

“The marketing needs of our customers and area organizations have been a driving force for James River Press over the past year. We have made significant investments to make sure we continue to provide more value to our clients, boost their ROI, and meet the growing demands for personalization, short-runs, and quick turnaround,” said Bob Rhodes, president, James River Press.

Recently, James River Press announced its strategic partnership with Mailing Services, Inc., to offer their clients a single source for printing and mailing. This partnership has resulted in several large local and national print/mail campaigns that benefited clients by reducing budgets and schedules.  “The addition of the new press at James River Press will greatly enhance our capabilities to provide more relevant direct mail campaigns, personalized messages, and targeted programs,” said Jack Mayfield, owner, Mailing Services, Inc.

James River Press recently won Awards of Excellence from the Printing Association of Virginia for the BIG Annual Report, a Self-Promotional Campaign and VCU folders and mailers.

You can check out more about James River Press, by contacting Jeff Felton at (804) 230-4515 or jeff@jamesriverpress.com.

You can also check out Mailing Services, Inc. at http://www.mailingsvc.com or contact Jack Mayfield at (804) 359-2788 or jack@mailingsvc.com.